With over 14 years of professional experience in business development, marketing, and procurement within the fast-paced consumer goods industry—and an additional 13 years of specialized expertise in the oil palm plantation sector—Wuen brings a deep and diverse knowledge base to every role he undertakes. His extensive background spans client relationship management, new business development, and advanced financial analysis, including detailed cash flow management and profitability assessments.

Wuen’s core competencies lie in plantation business analytics, where he excels in cost analysis, cash flow forecasting, profit and loss (P&L) projections, and end-to-end financial oversight tailored to client needs. His strong analytical approach and strategic mindset have made him a valuable asset in both operational and advisory capacities.

He has undergone specialized training with Felda Plantations and has actively participated in numerous industry seminars and professional development programs focused on plantation management. These experiences have further sharpened his expertise and reinforced his commitment to best practices and continuous improvement.

Throughout his tenure at Tropicrop, Wuen has successfully managed a wide-ranging portfolio of both local and multinational clients. In his current leadership role within the Tropicrop Group, he is responsible for spearheading feasibility and assessment studies, formulating long-term business strategies, and driving critical initiatives that enhance operational efficiency and fuel sustainable business growth.